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Rachel Tabin is a product, merchandising and sales strategy leader with expertise across fashion and consumer brands. She specializes in trend forecasting, competitive market analysis, assortment planning, and go-to-market strategy, helping brands translate insight into commercially successful product decisions.

Throughout her career, Rachel has led private label and wholesale programs supporting major department store retailers including Nordstrom, Dillard’s, and Belk, while also contributing to product initiatives across performance and lifestyle brands such as The North Face, Patagonia, Alo Yoga, and Fabletics.

Her background includes sales leadership, account management, product development, pricing strategy, and cross-functional execution.

Recognized for bridging strategic insight with operational depth, Rachel partners with brands and founders to identify white space opportunities, refine assortment direction and align product with real market demand. Her work combines data-driven analysis with hands-on industry experience, ensuring strategies are both visionary and commercially viable.

Featured Partners are carefully selected individuals with proven experience, exceptional service standards, and are considered to be true experts in their field. Each partner has been personally reviewed by the Entreupia team and approved based on expertise, delivery quality, and long-term potential.

Rachel helps fashion and consumer brands turn market insights into commercially successful product decisions. She specializes in trend forecasting, assortment planning, competitive analysis and go-to-market strategy for startups and established brands seeking repositioning or category expansion.

Director of Sales & Merchandising

MAS Acme

Led sales, merchandising, and product strategy across apparel categories, overseeing account growth, market analysis, and end-to-end product execution. Drove revenue expansion through strategic assortment planning, pricing alignment, and competitive positioning. Partnered cross-functionally with product development, sourcing, planning, and executive leadership to deliver commercially successful programs.

Merchandising & Sales Executive

Ben Wachter & Associates

Managed product development and merchandising strategy for outdoor and sportswear brands. Developed seasonal collections aligned with retail buyer expectations and market trends. Conducted competitive research, pricing analysis, and trend forecasting to guide assortment direction and drive wholesale growth.

Director of Merchandising & Design

Henry Sage

Oversaw seasonal assortment development, collection direction, and brand positioning. Collaborated with suppliers and retail partners to align product strategy with specialty store demographics and sales performance data.

Product Developer & Sales Executive

Smart Apparel & The Apparel Group

Built and managed private label programs for major department stores. Led forecasting, assortment planning, and margin analysis across menswear and lifestyle categories. Partnered with design, sourcing, and retail buyers to develop market-driven product lines.

Nordstrom
Dillard’s
Belk
The North Face
Patagonia
Filson
Alo Yoga
Fabletics
Savage X Fenty

Portfolio & Case Studies

Selected Client Work

Selected work that demonstrates the capabilities of our partners.

Testimonials

A few words from clients who chose to work with Rachel.

"Rachel played a critical role in helping clarify and structure my business. She worked closely with me to define brand strategy, sharpen positioning, and bring cohesion to the overall vision. Her ability to translate ideas into clear, actionable strategies made a significant impact and helped me move forward with confidence and direction."

"Rachel partnered with Southern Tide to reshape key assortments across knits and wovens. She conducted market analysis to identify white-space opportunities and translated insights into actionable recommendations that improved commercial viability and aligned with brand positioning.“

"Rachel guided assortment, pricing, and product strategy for key collections, aligning offerings with market demand and providing actionable insights to inform design decisions."

"Rachel executed the launch of Henry Sage’s luxury performance pant line. She validated the assortment with market research, designed go-to-market strategies, and ensured the collection achieved commercial success while maintaining brand relevance."

"Rachel brought exceptional knowledge of products, market trends, and merchandising. Her strategic insight and operational understanding allowed her to build trust quickly and drive sustainable business growth."