Jennifer Kirkwood - Fractional Creative Director | Golf Apparel Design & Product Development
Price shown is the rate for a introductory consulting session. Project and retainer pricing gets worked out directly with the client from there.
Featured Partner
Jennifer works with golf apparel brands on product direction, design, and development. Her clients range from first-time founders to established brands looking for experienced product leadership. Her background includes Callaway Golf, Ashworth Golf, Russell Athletic, Soffe Athletic, Holloway Sportswear, Spalding, and startup brands across the apparel industry. She helps brands move from concept to production with products that are commercially sound and ready for manufacturing.
Featured Partners are carefully selected individuals with proven experience, exceptional service standards, and are considered to be true experts in their field. Each partner has been personally reviewed by the Entreupia team and approved based on expertise, delivery quality, and long-term potential.
Jennifer Kirkwood is the founder of JKD Inc. and a fractional creative director specializing in golf apparel design, product direction, and development.
Throughout her career, she has worked with both established companies and emerging brands, helping bring products from concept through production. Her experience includes Callaway Golf, Ashworth Golf, Russell Athletic, Soffe Athletic, Holloway Sportswear, Jockey Scrubs, Spalding, Top Flite Golf, and a range of startup brands.
Her work spans line planning, apparel design, merchandising, color and fabric direction, technical development, tech packs, fittings, factory communication, and production preparation. She has designed and developed more than 20,000 styles across golf, performance apparel, activewear, and sport lifestyle.
Today, she works with founders building their first collection as well as established brands looking for experienced product leadership during key stages of development. Her approach is practical. Product decisions are considered against the customer, the factory, and the business so collections are commercially sound, practical to manufacture, and consistent with the brand.
Callaway Golf & Ashworth Golf - Golf apparel design, tournament uniforms, and private label development.
Russell Athletic - Product direction and apparel design for men's and women's performance apparel.
Soffe Athletic - Seasonal collection development and merchandising.
Holloway Sportswear - Performance apparel across team sports and licensed categories.
Small Batch Golf - Brand positioning, product architecture, and development through production-ready samples.
Avi Athletics - Luxury pickleball collections from concept through production.
• Callaway Golf
• Ashworth Golf
• Russell Athletic
• Soffe Athletic
• Holloway Sportswear / Augusta Sportswear
• Jockey Scrubs
• Sara Lee Brands
• Spalding
• Top Flite Golf
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Portfolio & Case Studies
Selected Client Work
Selected work that demonstrates the capabilities of our partners.
Testimonials
A few words from clients who chose to work with Jennifer
“I am pleased to recommend Jennifer Kirkwood, who has played a key role in helping me design and launch the Small Batch Golf brand.
From the outset, Jennifer brought a strong blend of creativity, industry understanding, and practical execution. She helped shape the overall brand direction, including visual identity, product design concepts, and how we position Small Batch Golf within a very competitive golf apparel market. Her ability to translate loose ideas into a clear, cohesive brand message has been invaluable.
Jennifer is organized, responsive, and proactive. She consistently met deadlines, communicated clearly throughout the process, and was always prepared with thoughtful options and recommendations — not just what we could do, but why a certain direction made sense for our brand and target customer.
Beyond her design and branding skills, she has been a true partner in getting this brand off the ground. She is easy to work with, open to feedback, and committed to achieving a high standard of quality.
I would not hesitate to work with Jennifer again, and I highly recommend her to anyone looking for support with brand development, design, or launching a new concept.”
RANDY NOKES - VP Operations / Business Development, Small Batch Golf
"I had the privilege of working with Jennifer Kirkwood for over 20 years, and she is an exceptional blend of creativity and business acumen. Her designs consistently exceeded expectations, seamlessly balancing industry trends with strategic goals.
Jennifer's ability to take direction and deliver high-quality work with minimal supervision made her a trusted asset. Her keen eye for trends ensured impactful designs that resonated with our audience and drove results.
I highly recommend Jennifer—her creativity, reliability, and trend-spotting skills make her an invaluable addition to any team."
EDDIE FADEL - President, Ashworth Golf / Callaway Golf
“It is with great pleasure that I write this testimonial for Jennifer Kirkwood, with whom I had the honor of working for over 20 years. Jennifer possesses a remarkable blend of creative prowess and business acumen, making her an exceptional asset to any team.
Throughout her tenure, Jennifer consistently delivered quality designs that not only met but often exceeded our business expectations year after year. Her unique ability to balance current trends with our business targets ensured that her work was not only visually stunning but also strategically aligned with our goals.
One of Jennifer's standout qualities is her ability to take direction and produce high-caliber designs with minimal supervision. Her initiative and keen eye for detail meant that I could always trust her to deliver outstanding results. Furthermore, Jennifer's skill in quickly identifying trends allowed her to create impactful designs that resonated with our audience and drove significant results.
I highly recommend Jennifer for any design project. Her creativity, reliability, and trend-spotting capabilities are unparalleled, and she would be an invaluable addition to any organization.”
EVETTE BITTO - VP Merchandise & Design, Russell & Augusta Sportswear
“We needed to up our creativity and improve our product sales via innovative designs.
Jennifer brought the mojo! Energy, intelligence, can-do attitude, trend forward, brand understanding — all of it are gifts she brings into every situation.
Tangible results included more relevant and timely products that served our community well, with a double-digit sales increase. Intangible results included teamwork, innovation, collaboration, leadership, and joy — all things she exuded, and they were contagious.
Smart, talented, insightful, creative, problem solver — no barrier was too strong for her to figure out how to bust through, get around, or resolve. She made me and my team feel like we could do anything, and always inspired us with great designs, trends, and stories. I always trusted her to over-deliver, and she always did.
She doesn't just copy the trends. She understands the trends, the consumers, the market — and how to put the puzzle pieces together to create relevant designs that will outsell the competition.
I've worked with and managed many designers in my corporate career. Few had the gifts that Jennifer possesses. She is a true blend of innovation, experience, and creativity.”
DEANNA LEONARD - AI Brand Strategist, Fortune 500 Design & Merchandiser
“We had a gap in bringing product concepts to life that resonated with our core market.
Jennifer has a remarkable ability to take a product or assortment brief — one that clearly defines market needs, target price points, and business objectives — and bring it to fruition. She approaches this process collaboratively, seamlessly bridging the gap between design and business language.
We accomplished our business goals and increased new product sales.
Jennifer is collaborative and friendly, yet holds deep conviction to her beliefs. She is a true partner — she will dive into your business and brand and ensure her design is in lockstep with your mission.”
BRAD SULLIVAN - Business Unit VP & GM