Marc Leonardo - Creative Director & Apparel Design Lead | Performance & Outdoor Apparel
Scope and terms are agreed directly between you and the specialist.
Accepting Introductions
Marc works with factories as a senior design lead for performance and outdoor apparel. He is the Founder and Creative Director of TENET, a design consultancy built exclusively for performance and outdoor brands, with 20 years of senior creative experience at Reebok, adidas, and NOBULL. His work is minimal, considered, and function-driven, shaped by a life spent snowboarding, skiing, running, and mountain biking alongside the athletes his clients design for. He brings that caliber of design leadership to every product line he touches.
We do the vetting on both sides, then set up an introduction built to last. Each partner has been personally reviewed by the Entreupia team and approved based on expertise, delivery quality, and long-term potential.
Marc Leonardo is the Founder and Creative Director of TENET, a design consultancy built exclusively for performance and outdoor apparel brands.
He brings 20 years of industry experience, including senior creative roles at Reebok, adidas, and NOBULL. He has shaped product and brand at the highest level of sport, and brings that same caliber of design leadership to every product line he works on.
Function drives everything Marc creates. His work is minimal, considered, and rooted in the emotion of sport, and every idea is proven in his own performance lifestyle.
Home is Stowe, Vermont, where he snowboards, backcountry skis, runs, and mountain bikes alongside the people his clients design for. That lived understanding of the athletic consumer gives his partners an edge no trend report can offer.
TENET Design | Principal / Executive Creative Director | 2024 – Present
Marc founded and leads an executive creative studio that advises founders, C-suite leaders, and high-growth brands. The studio defines brand voice, visual identity, and scalable design systems across performance, outdoor, lifestyle, and licensed sport — from consumer insight all the way to go-to-market creative strategy.
NOBULL | Vice President, Apparel Creative | 2021 – 2024
At this high-growth, DTC-first performance brand, Marc set the apparel creative vision for its Men's and Women's collections, owning creative direction for the brand's defining partnerships with CrossFit and the NFL Combine — visual identity, product narrative, and campaign storytelling. He also built and scaled the creative design team.
Reebok International | Senior Director, Creative Direction, Global Apparel | 2017 – 2021
Marc led global creative direction for Men's and Women's apparel at one of the world's most recognized sport brands, setting seasonal visual identity and brand voice, directing strategic partnership collections, and overseeing apparel and graphic design teams worldwide.
Reebok International | Senior Director, Creative Direction, Footwear & Apparel | 2015 – 2017
Marc set the product and brand vision for Reebok's performance training categories across footwear and apparel, directing the Special Projects team on the CrossFit, UFC, and Combat collections, and shaping creative development of the Nano franchise.
Reebok International | Design Director, Apparel & Special Projects | 2011 – 2015
Marc led performance apparel for Reebok Training, CrossFit, and UFC, along with the Victoria Beckham fashion collaboration, serving as the lead creative voice with external partners and building the team processes that made fast-to-market execution possible.
Reebok International | NFL Design Director, Sports Licensed Division | 2003 – 2011
Marc led seasonal creative for the NFL's Fan Gear, Sideline, and athlete performance categories, working directly with the NFL front office and directing uniform redesigns with team owners.
- Reebok Golf – Set the seasonal narrative for Reebok Golf SS27, presenting athlete product for inline Reebok Golf, Bryson DeChambeau's signature collection, and LIV team collections
- WHOOP – Led an exploratory project translating WHOOP's biometrics leadership into a Men's and Women's apparel collection
- UNSUNG – Led comprehensive brand creative direction across footwear and apparel
- DANTEGA Running – Created the "Common Distance" brand narrative and product direction
- NORDJORK (In Development) – Designed a distinctive, counter-culture Nordic skiing collection
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Every factory partnership looks a little different. This is the shape of what's possible, the specifics get worked out once you talk directly with Marc.
Testimonials
A few words from clients who chose to work with Marc
"Marc led a comprehensive brand creative direction for UNSUNG that set the tempo for every product category we build. He understood team sport from the inside and turned our vision into a clear creative system across footwear and apparel. Each decision since has started from the foundation he built. He brings the rare mix of big-brand experience and founder-level ownership."
UNSUNG
"Marc set the seasonal narrative for Reebok Golf SS27. He presented athlete product for inline Reebok Golf, Bryson DeChambeau's signature collection and LIV team collections. Marc tapped into Reebok's counter-culture energy to connect the brand's heritage with where golf is heading now. He brought the culture of sport onto the course in a way that felt true to Reebok."
Reebok Golf SS27
"Marc led an exploratory project on how WHOOP's leadership in biometrics could shape a Men's and Women's apparel collection. He connected the influences of sport to the WHOOP athletic community and grounded every idea in how our members train and live. The work defined opportunity capsules, pushed material development forward, and gave the product clear positioning with a story worth telling, making a complex brief feel simple."
WHOOP
"Marc understood what DANTEGA stands for from the first conversation. We wanted a more relaxed approach to running, with community at the center and performance and contemporary culture shaping the product. He created the 'Common Distance' narrative, and it became the halo mindset for our brand and for the people who run with us. The product he helped shape is pure performance, with sleek, minimal styling and real relevance to how people run today."
DANTEGA Running
"Marc understood our counter-culture approach to Nordic skiing right away. Our sport is dominated by sleek, skin-tight performance gear, and he designed a collection that is distinctive and unassuming by comparison. It met the moment for our brand's personality and turned out to be a surprise we didn't see coming. The product is highly functional, grounded in performance, modern, and stylish, and it looks like no one else on the trail."
NORDJORK (In Development)