Sonya Mallett - Senior Product Consultant | Sportswear & Lifestyle Apparel
Scope and terms are agreed directly between you and the specialist.
Accepting Introductions
Sonya works with start-ups and established brands to bring commercially successful product ranges to market, from concept through to launch, covering product strategy, assortment planning, sourcing, and supplier management. Combining strategic thinking with hands-on delivery, she helps businesses build product roadmaps, define assortments, create design briefs, identify manufacturing partners, and manage development through to launch. With a strong commercial focus, she helps brands balance innovation with profitability, ensuring products meet customer needs while delivering commercial success.
We do the vetting on both sides, then set up an introduction built to last. Each partner has been personally reviewed by the Entreupia team and approved based on expertise, delivery quality, and long-term potential.
I work with start-ups and established brands to bring commercially successful product ranges to market - from concept through to launch, covering product strategy, assortment planning, sourcing, and supplier management.
Combining strategic thinking with hands-on delivery, I help businesses build product roadmaps, define assortments, create design briefs, identify manufacturing partners, and manage development through to launch.
With a strong commercial focus, I help brands balance innovation with profitability, ensuring products meet customer needs while delivering commercial success.
Consultancy Projects:
- Maiden Cricket: Reviewed shrinkage issues and outlined steps for the factory to follow to rectify, reviewed current body measurements and made proposals to align with the competition. Reviewed all size specs and made proposals to adjust in line with new body measurements, extended sizing up to 4XL.
- Mirafit: Explored options for alternative suppliers for Promo items
- URunn: Competitor analysis of performance sports socks including business strategy proposal
- Sseams x Birddog: Sample review for quality of samples, tech pack review and proposals for improvement for production
- Ion8: Prepare seasonal range plans, brief design, review samples, prepare development calendar
- Walkers Style: Prepare seasonal range plans, suggest suitable designer, brief design, explore suitable UK manufacturer, prepare all size specs, review tech packs and feedback to design
- Run3: Prepare seasonal range plan, suggest suitable designer, brief design, explore suitable UK manufacturer, prepare all size specs, review tech packs, offered guidance and mentorship to the business owner
- Reebok
- New Balance
- Asics
- Start-rite
- Samurai
- SDEG
- Maiden Cricket
- Mirafit
- URunn
- Sseams
- Ion8
- Walkers Style
- Run3
Choose options
Every factory partnership looks a little different. This is the shape of what's possible, the specifics get worked out once you talk directly with Sonya.
Portfolio & Case Studies
Selected Client Work
Selected work that demonstrates the capabilities of our partners.
Testimonials
A few words from clients who chose to work with Sonya
"It is not often that I have the distinct pleasure to recommend an individual with such a unique blend of professional and personal qualities and skills as Sonya Mallett. I worked as a colleague of Sonya's at New Balance Europe Headquarters in the early 2000s. There were a number of outstanding and high-achieving members of that team, and clearly Sonya was at or near the top of the list. Although that experience was early in her career, she stood out through her work ethic, her attention to detail, and her ability to function as a valuable member of a team which produced high-quality results. She is a person of the highest ethical and moral standards who will not cut corners for the purpose of expediency, yet has the ability to cut through the non-essential to focus on what is really important and achievable in the shortest practical amount of time. She is an excellent listener, able to ask the right questions and conduct the kind of quality research that keeps her laser-focused on the objectives and end results of her assignments. In short, she is a very valuable producer and I am happy to recommend and endorse her unreservedly."
John O'Neil - Experienced International Business Development Executive · Senior colleague at New Balance Europe HQ
"During my time at ASICS I worked closely with Sonya, across a few different roles. I wouldn't hesitate to recommend Sonya to anyone looking for a hardworking, committed and passionate person who understands product, and how to bring it to market."
Tristan Batt - Commercial Leader · Worked with Sonya at ASICS
"I had the pleasure of managing Sonya during her time as a Senior Marketplace Merchandising Manager for the Sports Direct account at ASICS, and I can confidently say she is an exceptional professional and a truly wonderful person to work with. Sonya brings a unique mix of deep business acumen and a genuine intuition for product needs. She is someone you can count on completely — no matter how complex the challenge, she tackles it with an incredibly positive, problem-solving attitude. What truly sets Sonya apart is her ability to connect with people. She builds authentic, trust-based relationships effortlessly, which allows her to navigate difficult situations with grace, diplomacy, and ease. As a Product Consultant, Sonya doesn't just bring top-tier strategic expertise; she brings heart, reliability, and a collaborative spirit that will elevate any business she partners with."
Cristiana Zaccarelli - Co-Founder & VP Sales and Marketing, GEINSHA · Managed Sonya at ASICS
"Sonya has a huge skills base when it comes to what products will work with which consumers in which markets. Sonya worked for me at New Balance in apparel, and again at ASICS — first UK based, then European wide. Sonya quickly works out what needs to be done and then gets on with it. Hugely productive and capable. I wouldn't have worked with her twice if I didn't believe in what a huge contribution she can make."
Alistair Cameron - Board Member, Sportsshoes.com · Worked with Sonya at New Balance and ASICS
"Sonya was great to work with! She paid attention to the detail of the figures and profitability, the consumers and the business, and always delivered to a high standard, on time and to budget. A very competent product manager with an absolute wealth of experience. She worked hard to deliver results and was popular with the sales teams as she always listened and looked ahead to what products were required. I would definitely employ Sonya again — she has so much knowledge and experience across many different categories: footwear, accessories and apparel."
Eve Davies - Non-Executive Director, Mentor & Coach · Senior colleague, worked with Sonya